Roofing
NorthPeak Roofing
A roofing brand built to survive a hailstorm of competitors.
Overview
What this project is
A premium, conversion-focused roofing concept with a dark architectural design, strong mobile experience, emergency-service messaging, insurance-claims support, and full SEO/schema foundations.
The Challenge
Business challenge
After a storm, a homeowner is comparing five roofing sites in ten minutes, often confused about what their insurance actually covers. A site that doesn't immediately address urgency and insurance clarity reads as just another contractor, not the obvious choice.
The Approach
Design approach
A premium, editorial dark design — full-bleed architectural photography, a serif wordmark, and a warm copper/brass accent against near-black backgrounds — built to feel like the higher-end option in the search results, backed by a real insurance-claims assistance section and an estimate flow that doesn't bury the phone number.
Conversion features
- Emergency roof repair CTA
- Insurance claims assistance section
- Before/after project gallery with slider
- FAQ accordion + testimonials + trust bar
SEO structure
- Full JSON-LD schema coverage, sitemap.xml + robots.txt + opengraph-image + icon + apple-icon
- 6 real per-service pages (/services/[slug]) instead of one generic page
- 21 static pages total, clean build and lint
- Mobile-first responsive layout, verified desktop + mobile
Key pages
What Tech Abélard would improve for a real client
- Remove the explicitly-fictional demo stats (16 yrs / 4,200 roofs / 4.9★ / 860 reviews) from JSON-LD's aggregateRating before any real launch — same issue flagged on the HVAC concept
- Wire the estimate form to a real inbox or CRM instead of a stub
- Deploy to a real hosting environment — currently local-preview only
Mobile experience — every page above was designed mobile-first and verified on real device viewports before desktop, not adapted afterward.
Concept Project
Created to demonstrate Tech Abélard's capabilities for roofing businesses. It is not presented as a completed client project.
Project Gallery
More of the experience
Real screens captured from the working build — not mockups.
Mobile experience
Designed mobile-first and verified on a real device viewport before desktop, not adapted afterward.
Go Further
Want to explore the full interactive demo?
Request live access to the private, fully interactive NorthPeak Roofing showcase — we review every request personally.