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Process

Six stages. No surprises.

The same process, every project, every time — so you always know what happens next and why.

01DiscoveryWeek 1

A short scope call — not a sales pitch. We confirm service areas, existing content and photography, competitors you actually lose bids to, and which tier fits the business you have today.

  • Scope call
  • Competitor & keyword baseline
  • Content and photo audit
02StrategyWeek 1–2

Before a single pixel is designed, we map the site's structure around how your customers actually search — which pages exist, what each one has to prove, and how SEO and conversion architecture reinforce each other.

  • Sitemap & information architecture
  • Keyword-to-page mapping
  • Conversion path planning
03DesignWeek 2–4

Fully custom, art-directed design — never a theme with your logo dropped in. Every layout is built around your brand and your customer's decision, then reviewed with you before a line of code ships.

  • Custom UI design, no templates
  • Mobile-first art direction
  • Structured revision rounds
04DevelopmentWeek 3–8

Built on modern, production-grade infrastructure — fast by default, not optimized after the fact. Schema, forms, and integrations get wired in during the build, not bolted on afterward.

  • Next.js / React build
  • Schema markup + Core Web Vitals tuning
  • Forms & CRM integrations
05LaunchLaunch week

Domain, hosting, analytics, and search console — configured and verified, not left for you to figure out. Every launch includes a defined window of post-launch fixes at no extra cost.

  • DNS, hosting & SSL handoff
  • GA4 + Search Console verification
  • Post-launch fix window
06GrowthOngoing

Launch day is the floor, not the ceiling. Care plans keep the site fast and secure; SEO retainers compound your ranking position every month after — reported in numbers you can actually read.

  • Website Care plan
  • Monthly SEO retainer
  • Monthly reporting & strategy calls

This is the same process whether you're across the country or just down the street — see how it applies to Ottawa website design specifically.

Let's Talk

The difference is in how your business shows up.

Book a short discovery call — we'll tell you honestly which tier fits your business, no pressure and no generic pitch.