Web Design & Local SEO for Home Service Businesses
Websites that make the phone ring before the pitch does.
Tech Abélard designs and ranks premium websites for plumbers, roofers, HVAC companies, and the trades around them — built to convert the moment someone lands, and to compound in search results every month after.
10
Trades industries served
3
Tiers built for every stage
1
Team obsessed with detail
Built for home service industries everywhere
What We Do
Seven disciplines. One growth engine.
Every service is built to work alone or as a system — a site that converts, feeding an SEO campaign that keeps finding it new customers.
Web Design
Custom sites built to convert, not just exist.
Local SEO
Local rankings that compound month over month.
AI Receptionists
Never miss a call, even after hours.
Google Business Profile
The listing that wins the local map pack.
Website Care
Ongoing maintenance so nothing quietly breaks.
Landing Pages
Single-purpose pages for a single campaign goal.
Performance Optimization
Fast on a job-site phone with two bars of signal.
AI Receptionist
Never miss a potential customer.
Tech Abélard builds AI receptionists that can answer calls, speak naturally with customers, qualify leads, answer common questions, collect information, help book appointments, and transfer callers to a real person when needed.
Want to hear it for yourself?
Call (581) 499-0011 and speak directly with our AI Receptionist. If you like how it works, we can build a custom version for your business.
Why Tech Abélard
Premium pricing, because the work is actually premium.
If you're comparing us to a $500 template site, we're not for you. If you're comparing us to what it costs to keep losing jobs to a competitor with a better website, the math is simple.
Built only for the trades
We don't split focus across restaurants, SaaS, and e-commerce. Every project is a home service business — so we already understand your customer's decision before the discovery call starts.
No template, ever
Professional and Premium tiers are fully custom design work, not a page-builder theme with your logo swapped in. If it looks like everyone else's site, it converts like everyone else's site.
Design and SEO, built together
Schema, page architecture, and Core Web Vitals are engineered in during the build — not patched on after launch once rankings stall.
Reporting you can actually read
Every retainer includes a monthly report in plain language: what moved, why, and what we're doing next — not a wall of jargon that only makes sense to us.
Selected Work
Luxury. Platforms. Healthcare.
A look at the showcase builds — each one architected for its industry's actual buying behavior, not a generic template stretched to fit.
Aurelle Medspa
Beauty, thoughtfully refined — with treatment discovery built in.
A luxury medical-aesthetics concept blending editorial design, treatment discovery and a refined consultation experience.
- Interactive Treatment Finder
- 4-step consultation flow
- 11 treatments across 4 categories
- Editorial luxury design system
Northhaven Property Management
Property management that feels like a platform, not a brochure.
A large property-management concept featuring rental discovery, property detail experiences, owner tools and resident workflows.
- 20-listing rental inventory with filters
- Owner dashboard with portfolio metrics
- Resident portal with lease + payments
- Multi-step maintenance request flow
Northpaw Veterinary Hospital
Care for every chapter of their life — with service discovery and a pet portal built in.
A modern veterinary-hospital concept combining warm healthcare design, service discovery, appointment UX and a pet portal experience.
- Interactive Pet Care Guide
- 4-step appointment request flow
- 9 services across 3 categories
- Concept Pet Portal dashboard
Aurelle Medspa
Beauty, thoughtfully refined — with treatment discovery built in.
A luxury medical-aesthetics concept blending editorial design, treatment discovery and a refined consultation experience.
- Interactive Treatment Finder
- 4-step consultation flow
- 11 treatments across 4 categories
- Editorial luxury design system
Northhaven Property Management
Property management that feels like a platform, not a brochure.
A large property-management concept featuring rental discovery, property detail experiences, owner tools and resident workflows.
- 20-listing rental inventory with filters
- Owner dashboard with portfolio metrics
- Resident portal with lease + payments
- Multi-step maintenance request flow
Northpaw Veterinary Hospital
Care for every chapter of their life — with service discovery and a pet portal built in.
A modern veterinary-hospital concept combining warm healthcare design, service discovery, appointment UX and a pet portal experience.
- Interactive Pet Care Guide
- 4-step appointment request flow
- 9 services across 3 categories
- Concept Pet Portal dashboard
Free Website Audit
Not sure what your website needs?
Request a free website audit and receive a clear review of your SEO, mobile experience, performance, trust signals, and lead-generation opportunities.
- Technical SEO review
- Mobile and usability review
- Conversion and CTA review
- Top three recommended improvements
- No obligation
How We Work
Six stages. No surprises.
From the first call to the monthly report a year later — the same process every time, so you always know what's next.
Discovery
Week 1A short scope call — not a sales pitch. We confirm service areas, existing content and photography, competitors you actually lose bids to, and which tier fits the business you have today.
Strategy
Week 1–2Before a single pixel is designed, we map the site's structure around how your customers actually search — which pages exist, what each one has to prove, and how SEO and conversion architecture reinforce each other.
Design
Week 2–4Fully custom, art-directed design — never a theme with your logo dropped in. Every layout is built around your brand and your customer's decision, then reviewed with you before a line of code ships.
Development
Week 3–8Built on modern, production-grade infrastructure — fast by default, not optimized after the fact. Schema, forms, and integrations get wired in during the build, not bolted on afterward.
Launch
Launch weekDomain, hosting, analytics, and search console — configured and verified, not left for you to figure out. Every launch includes a defined window of post-launch fixes at no extra cost.
Growth
OngoingLaunch day is the floor, not the ceiling. Care plans keep the site fast and secure; SEO retainers compound your ranking position every month after — reported in numbers you can actually read.
Local SEO
A website is the asset. SEO is what makes it compound.
Five pillars, run every month, so your ranking position keeps moving instead of quietly sliding backward.
Local SEO
Ranking for "[service] near me" and every city you actually serve — not just your home base.
Google Business Profile
Often the first thing a customer sees, before your homepage even loads.
Technical SEO
The infrastructure Google actually crawls — invisible to visitors, decisive for rank.
Content
Monthly content that targets the terms your customers actually type.
Monthly Reporting
Rankings and traffic reported in numbers you can read without a decoder ring.
Investment
Three website tiers. Real prices, not ranges.
Plus SEO retainers, Care plans, and bundled packages — all detailed on the full pricing page.
Essential
Ideal for businesses launching their first premium online presence.
Was $1,190
New lower pricing
- Up to 5 custom pages
- Fully responsive design
- Mobile optimization
- Contact form
- Google Maps integration
- Basic on-page SEO
- Speed optimization
- Social media integration
- SSL ready
- 30 days of post-launch support
Professional
Designed for growing businesses that want more leads and stronger online visibility.
Was $2,390
New lower pricing
- Everything in Essential, plus:
- Up to 10 custom pages
- Premium custom UI/UX
- Advanced animations
- Local SEO setup
- Google Business Profile optimization
- Blog setup
- Conversion-focused landing pages
- Image optimization
- Performance optimization
- 60 days of support
Premium
Built for businesses that want a complete digital presence and long-term growth.
- Everything in Professional, plus:
- Unlimited core pages
- Advanced custom functionality
- Multi-location support
- Advanced SEO foundation
- Priority development
- Content management training
- Quarterly strategy consultation
- Priority support for 90 days
Starting at the listed price. Final pricing depends on project scope and requirements.
Questions
Straight answers before you ask.
The questions that come up on nearly every discovery call — answered here first.
Home service businesses — plumbing, HVAC, roofing, electrical, landscaping, construction, tree services, painting, concrete, and cleaning companies. That focus means we already understand your customer's decision, not just your industry.
Start Your Project
Tell us what you're working on.
A few details now saves a back-and-forth later. We reply within one business day.
Let's Talk
Your competitor's website isn't better than yours by accident.
Book a short discovery call — we'll tell you honestly which tier fits your business, no pressure and no generic pitch.