Web Design
Custom sites built to convert, not just exist.
A fully custom site for your business — not a template with your logo dropped in. Every page is designed around one job: turning a visitor who found you on their phone into a call, a form fill, or a booked estimate.
What We Build
Six things every Tech Abélard site gets, no exceptions.
Whichever tier you start on, these aren't upsells — they're the baseline every site is built around.
Custom responsive websites
Every page is art-directed for your business, not assembled from a page-builder theme. It holds up cleanly from a 5-inch phone screen to a 27-inch monitor.
Conversion-focused UX
Every layout is built around one job: turning a visitor into a call, a form fill, or a booked estimate — not just looking good in a portfolio.
Mobile-first design
Most of your customers find you on their phone, standing in front of the problem. We design for that screen first, then scale up — not the other way around.
Performance
Fast on a job-site phone with two bars of signal — Core Web Vitals, image delivery, and caching tuned in during the build, not patched on after rankings stall.
SEO-ready foundation
Clean semantic markup, schema, and page architecture from day one, so your local SEO campaign has a real foundation to build on instead of fighting the site itself.
Forms & lead capture
Contact and quote forms built to actually get filled out — validated, mobile-friendly, and wired to notify you the moment a lead comes in.
Examples
Concept work from the portfolio.
Every project below is a concept build created to demonstrate our own capabilities across different home-service and specialty niches.
Aurelle Medspa
Beauty, thoughtfully refined — with treatment discovery built in.
A luxury medical-aesthetics concept blending editorial design, treatment discovery and a refined consultation experience.
- Interactive Treatment Finder
- 4-step consultation flow
- 11 treatments across 4 categories
- Editorial luxury design system
NorthPeak Roofing
A roofing brand built to survive a hailstorm of competitors.
A premium, conversion-focused roofing concept with a dark architectural design, strong mobile experience, emergency-service messaging, insurance-claims support, and full SEO/schema foundations.
- Full service + gallery architecture
- Insurance claims assistance section
- Before/after project gallery
- Storm-season urgency messaging
NorthLine Plumbing & Drain
A 24/7 emergency plumber that reads like the obvious call.
A mobile-first plumbing concept designed to make emergency calls and quote requests easier — trust-forward design, same-day availability messaging, and a straightforward booking path.
- Clear emergency call action
- Fast mobile navigation
- Local SEO structure
- Conversion-focused layout
Aurelle Medspa
Beauty, thoughtfully refined — with treatment discovery built in.
A luxury medical-aesthetics concept blending editorial design, treatment discovery and a refined consultation experience.
- Interactive Treatment Finder
- 4-step consultation flow
- 11 treatments across 4 categories
- Editorial luxury design system
NorthPeak Roofing
A roofing brand built to survive a hailstorm of competitors.
A premium, conversion-focused roofing concept with a dark architectural design, strong mobile experience, emergency-service messaging, insurance-claims support, and full SEO/schema foundations.
- Full service + gallery architecture
- Insurance claims assistance section
- Before/after project gallery
- Storm-season urgency messaging
NorthLine Plumbing & Drain
A 24/7 emergency plumber that reads like the obvious call.
A mobile-first plumbing concept designed to make emergency calls and quote requests easier — trust-forward design, same-day availability messaging, and a straightforward booking path.
- Clear emergency call action
- Fast mobile navigation
- Local SEO structure
- Conversion-focused layout
Process
What actually happens, week by week.
The same rhythm for every project — only the volume of work changes by tier.
Discovery
Week 1A short scope call — not a sales pitch. We confirm service areas, existing content and photography, competitors you actually lose bids to, and which tier fits the business you have today.
Strategy
Week 1–2Before a single pixel is designed, we map the site's structure around how your customers actually search — which pages exist, what each one has to prove, and how SEO and conversion architecture reinforce each other.
Design
Week 2–4Fully custom, art-directed design — never a theme with your logo dropped in. Every layout is built around your brand and your customer's decision, then reviewed with you before a line of code ships.
Development
Week 3–8Built on modern, production-grade infrastructure — fast by default, not optimized after the fact. Schema, forms, and integrations get wired in during the build, not bolted on afterward.
Launch
Launch weekDomain, hosting, analytics, and search console — configured and verified, not left for you to figure out. Every launch includes a defined window of post-launch fixes at no extra cost.
Growth
OngoingLaunch day is the floor, not the ceiling. Care plans keep the site fast and secure; SEO retainers compound your ranking position every month after — reported in numbers you can actually read.
Not sure if you need a full rebuild?
Get a free, honest audit of your current site — we'll tell you exactly what's actually holding it back first.
FAQ
Common questions about the build.
Yes — Professional and Premium tiers are fully custom design work, not a page-builder theme with your logo swapped in. If it looks like everyone else's site in your area, it converts like everyone else's site too.
Let's Talk
Your competitor's website isn't better than yours by accident.
Book a short discovery call — we'll tell you honestly which tier fits your business, no pressure and no generic pitch.